Skånska Byggvaror has entered an agreement to acquire Grønt Fokus in Kristiansand, Norway. Both companies are active in the so-called do-it-yourself (DIY) market and with the acquisition of Grønt Fokus, Skånska Byggvaror takes a serious step into the Norwegian market.
The Norwegian DIY market is basically the same size as the Swedish and it is estimated to experience considerable growth in the future. Though, sales of DIY products through e-commerce are still very small in Norway. Within this segment Grønt Fokus delivers to customers across Norway. The company has focused on the Norwegian DIY market and sells greenhouses, conservatories, storage solutions, pools and accessories hereto. The Company has 14 employees and was founded in 1996.
Skånska Byggvaror is today Sweden's leading e-commerce provider of DIY products. The Company now expects to drive the development of e-commerce within DIY also in the Norwegian market.
Please find the press release here:
For more information please contact:
Polaris Private Equity
Peter Ankerst, Partner
Mobile: +46 701 302 930